Most traffic and most decisions now happen on a phone. “Responsive” is not a squeezed desktop. Design the hierarchy for a small screen first, then let the grid breathe on desktop.
Speed is a feature
Heavy sliders, autoplay video and uncompressed heroes spend the first second. Core Web Vitals measure both rank and impatience. Serve real image sizes, lazy-load below the fold and keep the first screen quiet.
Thumb reach
Menu, WhatsApp and the quote button should be reachable with one hand. Twelve-field forms die on mobile; name, email and need are enough for most B2B sites. The language switcher is a door to a second market, not decoration.
Not every brand needs an app
Many companies are cheaper and happier with a fast site than a native app. An app makes sense for loyalty, offline use or repeat tasks. We price both paths as separate options.
Walk through your current mobile site with us via the quote form.
